Get to know your instructor, Paul Cascio* ...

"The Guerrilla Framer"


Don't forget to order Paul's award winning DVD, "How to Start Your Own Picture Framing Business" Link

The Guerrilla Framer Articles



Are Health Insurance Premiums Making You Sick?

Have You Hugged A Basement Framer Lately?


“Building a Framing Empire”


Buy Almost Anything At Wholesale Prices


Completing the Work Order


Convert Prospects Into Customers

Customize Your Customer List


Developing an In-house Mailing List

Eight Magic Words

Get Your Share of Corporate Sales...I Did


Guerrilla Advertising Basics

Guerrilla Advertising Tips

A Guide To Buying Equipment For Your New Business

Have You Hugged A Basement Framer Lately?

Heat Up Spring and Summer Sales


Help! Smart Hiring In A Tight Labor Market


The Hiring Edge

How Much Is the Business Worth?


How to Get Publicity for Your Business: Part I


How to Get Publicity for Your Business: Part II


“I Saw Your Ad on the Radio”

Increasing Efficiency Over the Holidays


Is a Second Location for You?

Is Your Business Marketable?

Is Your Team Ready for Fourth Quarter Action?

“It’s What You Learn After You Know It All That Really Counts”

Length vs. Chop: It All Depends


Loyal Customers Produce Life-long Profits

MAThematically Speaking, The Most Important Sale You’ll Make

More Products, More Customers!


No Deposit, No Return


No Pane, No Gain

Ooops! Delivering Bad News to Your Customer


Pricing For Profit


Psychometric Testing: Hiring Decisions Made Easy


Qualifying The Retail Customer


The Quick Quote System


Quick Quote II: Make Your Own


Radio Advertising Can Put Your Business in the Driver’s Seat

Recession-Proof Your Business


Resolutions for a Profitable New Year


Ringing Up Sales

Sept 93


Sales Psychology at the Design Counter

March 99

Target Your Advertising

April 00

There’s Gold In Your Stockroom! The Ins and “Out”
of Inventory Management

Oct 02

Times Are Tough, Let Your Landlord Help

Dec 01

Tune-Up Tips To Improve Performance

Aug 02

You’ve Got A Friend At the SBA

Apr 02

What’s the Difference Between Advertising And Marketing?

Dec 01

When Good Framers Make Bad Frames

July 00

Paul teaches a limited number of classes each year. Call for info: 1-860-940-9262. He's also available as a consultant and speaker.