Get to know the APFA's Lead Instructor, Paul Cascio*
"The Guerrilla Framer"
In a career spanning three decades, Paul has been one of the industry's leading columnists, and its most experienced and respected instructor. His straight forward, no-holds-barred style has made him a trusted and valued friend of framers everywhere.
Read the latest Guerilla Framer article - Click Here
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Don't forget to order Paul's award winning DVD set, "How to Start Your Own Picture Framing Business" Link
| The Guerrilla Framer Articles |
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Title |
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“Building a Framing Empire” |
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Buy Almost Anything At Wholesale Prices |
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Completing the Work Order |
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Convert Prospects Into Customers |
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Customize
Your Customer List |
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Developing an In-house Mailing List |
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Eight Magic Words |
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Get Your Share of Corporate Sales...I Did |
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Guerrilla Advertising Basics |
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Guerrilla Advertising Tips |
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A Guide To Buying Equipment For Your New Business |
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Have You Hugged A Basement Framer Lately? |
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Heat Up Spring and Summer Sales |
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Help! Smart Hiring In A Tight Labor Market |
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The Hiring Edge |
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How Much Is the Business Worth? |
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How to Get Publicity for Your Business: Part I |
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How to Get Publicity for Your Business: Part II |
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“I Saw Your Ad on the Radio” |
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Increasing Efficiency Over the Holidays |
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Is a Second Location for You? |
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Is Your Business Marketable? |
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Is Your Team Ready for Fourth Quarter Action? |
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“It’s What You Learn After You Know It All That Really Counts” |
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Length vs. Chop: It All Depends |
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Loyal Customers Produce Life-long Profits |
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MAThematically Speaking, The Most Important Sale You’ll Make |
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More Products, More Customers! |
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No Deposit, No Return |
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No Pane, No Gain |
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Ooops! Delivering Bad News to Your Customer |
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Pricing For Profit |
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Psychometric Testing: Hiring Decisions Made Easy |
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Qualifying The Retail Customer |
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The Quick Quote System |
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Quick Quote II: Make Your Own |
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Radio Advertising Can Put Your Business in the Driver’s Seat |
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Recession-Proof
Your Business |
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Resolutions for a Profitable New Year |
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Ringing Up Sales |
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Sales Psychology at the Design Counter |
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Target Your Advertising |
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There’s
Gold In Your Stockroom! The Ins and “Out” |
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Times Are Tough, Let Your Landlord Help |
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Tune-Up Tips To Improve Performance |
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You’ve Got A Friend At the SBA |
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What’s the Difference Between Advertising And Marketing? |
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When Good Framers Make Bad Frames |